Google Analytics consulting

Data-driven insights

At Smultron, we help businesses make smarter, data-driven decisions through our Google Analytics 4 (GA4) and Google Tag Manager consulting services.
Whether you need a complete analytics audit, refined event tracking or support with GDPR-compliant data collection, our experts are here to help.
We also work with other analytics platforms such as Piwik PRO, Hotjar and more.

Let’s talk about your analytics

Unlock the power of data with expert analytics setup

With over 10 years of experience, we deliver detailed, insightful analytics that give you real control over your business decisions.
Our holistic approach ensures every element of your analytics setup is optimized for accuracy, performance and compliance.

Comprehensive GA4 and Tag Manager audit

Make sure your analytics setup is complete and accurate with our in-depth audit process.
We review your entire GA4 and Tag Manager implementation to confirm that every event, trigger and tag is configured correctly.

Enhanced event tracking

Get deeper insights into user behaviour with an advanced event tracking setup.
We go beyond standard tracking – adding custom parameters and events tailored to your business goals.

Google Consent Mode V2 implementation

Stay compliant with data privacy regulations while preserving valuable insights.
Our implementation of Google Consent Mode V2 ensures you collect essential data responsibly and in line with user preferences.

Custom dashboard development

Turn your analytics data into clear, actionable insights with custom dashboards designed around your specific KPIs and reporting needs.

Conversion rate optimization (CRO)

Boost your website’s effectiveness and increase conversions with our CRO services.
We identify friction points and optimize user journeys using advanced analytics and testing tools.

Integration with other tools

Enhance your analytics capabilities by connecting GA4 with other key tools in your tech stack – giving you a complete picture of customer behaviour across platforms.

Enhanced analytics – what you get

Strong analytics isn’t just about collecting numbers – it’s about solving real business problems.
Here’s how a well-implemented analytics setup helps you make better decisions, stay compliant and get more from your marketing data.

Accurate data you can trust

Tired of inconsistent reports or missing data? We make sure every key event is tracked correctly, giving you a single, reliable source of truth for all your insights.

Full visibility and control

No more guessing what’s happening on your website. We help you understand exactly how users interact with your content and where conversions really come from.

Privacy and compliance made easy

GDPR, consent mode, cookies – it doesn’t have to be complicated. We set up your analytics to stay compliant while still capturing the insights you need.

Marketing that actually pays off

Stop wasting budget on underperforming campaigns. With accurate data and clear reporting, you’ll know which channels drive the best ROI.

Expert support that grows with you

From audits to ongoing monitoring, we make sure your analytics setup keeps pace with your business – accurate, scalable and ready for what’s next.

Are you looking for an experienced programming team? Let’s talk.

hello@smultron.pl

+48 533 097 111

Let's talk

Why Smultron?

We don’t just install tracking tools – we help you understand your data, make better decisions and grow with confidence.

Comprehensive approach

We take care of every detail in your analytics setup – from tagging and event tracking to dashboard reporting – so you can rely on data that’s accurate and complete.

Holistic support

Our collaboration doesn’t end after implementation.
We stay with you for the long run – monitoring, maintaining and improving your analytics as your business evolves.

Tailored solutions

No two businesses are the same.
We design custom analytics setups that match your goals, workflows and technology stack – not one-size-fits-all templates.

How we work

With deep experience in analytics and optimization, we follow a clear, step-by-step process that helps you get reliable data and actionable insights to improve your digital performance.

Analytics audit and improvement

Thorough audit – we start by reviewing your entire GA4 setup to make sure every event, tag and trigger is implemented correctly.

Precise adjustments – we fine-tune your tracking to capture all key user interactions across different scenarios.

Google Consent Mode V2 setup – we configure or refine your consent banner to ensure data collection is fully compliant with privacy regulations.

Advanced event tracking setup

Identify key actions – we define the most important user actions to track, helping you measure engagement and conversions accurately.

Implement tracking codes – our team carefully implements and tests event tracking to make sure every data point is captured.

Ongoing optimization – we regularly update tracking to reflect changes in user behaviour, website structure and business priorities.

Custom dashboard creation

Understand business needs – we start by identifying your key goals and metrics, making sure your dashboard supports the decisions that matter most.

Design user-friendly dashboards – we create clear, intuitive dashboards that turn complex data into actionable insights.

Ongoing support – as your business evolves, we refine and expand dashboards to keep your reporting relevant and useful.