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Product platform and e-commerce

The scope of our actions
Analysis

We start by gaining a deep understanding of the client's needs and project goals to deliver personalized solutions.

Analysis
Technology audit

We conduct a detailed technology audit, identifying the best tools and solutions tailored to the project's needs.

Technology audit
Front-end web development

We create responsive and dynamic user interfaces, leveraging the latest front-end technologies.

Front-end web development
Database

We design and implement efficient and scalable databases, providing a robust foundation for your website.

Database
WordPress CMS

We build websites based on the popular content management system WordPress, customizing them to meet the client's individual needs.

WordPress CMS
WooCommerce CMS

We design and implement e-commerce stores based on the WooCommerce platform, providing comprehensive and tailored solutions to meet your requirements.

WooCommerce CMS
Integrations

We integrate various systems and tools, ensuring smooth interaction between them and optimal performance of the entire website.

Integrations
Optimisation

We ensure optimization for search engine rankings, security, and page loading speed.

Optimisation
Manual testing

We conduct comprehensive manual testing, verifying the functionality of each feature on various devices available on the market, ensuring flawless operation and high product quality.

Manual testing
Launch

We deploy the website on the production server, ensuring a smooth process and minimizing potential disruptions.

Launch
WordPress maintenance

We provide regular technical support and maintenance for the website, ensuring its continuous availability and performance.

WordPress maintenance
Warranty service

We provide a 12-month warranty on the work performed, ensuring clients complete security and confidence in the functioning of the website after its launch.

Warranty service
Main goals and project challenges

Showcasing the company and its diverse product portfolio
Expanding digital sales channels
Tailored accounts for key audiences – dedicated access for Doctors, Exporters, and Breeders
Driving customer loyalty – with a rewards program and exclusive member benefits
Seamless CRM integration – connecting online sales and order management directly with the client’s system
Functionality
E-commerce

We developed a WooCommerce-based online store featuring a comprehensive product catalog with detailed descriptions for each item. Customers can effortlessly find what they’re looking for through intuitive search, filtering options, and organized product categories.

The store is seamlessly integrated with international and domestic payment gateways (PayPal and PayU) and connected to leading courier services (InPost and GLS), ensuring a smooth shopping and delivery experience.

Export zone

The e-commerce platform features a dedicated panel for international distributors, enabling them to place orders with ease.

The system is fully tailored to each exporter’s country, automatically adapting pricing, VAT rates, shipping options, and product availability to meet local requirements.

Medical zone

The veterinary clinic panel gives professionals access to an exclusive range of specialized products, along with educational articles and webinars tailored specifically for veterinarians.

Additionally, the system features a rewards program, allowing clinics to earn exclusive products and promotional items based on their order activity, enhancing engagement and loyalty.

Breeder’s Club

This custom panel is designed specifically for breeders, aiming to foster a community around the VETFOOD brand, built by a network of animal breeding specialists.

Beyond standard e-commerce features, breeders enjoy exclusive discounts, access to dedicated product lines, and a loyalty program that rewards purchases with points redeemable for discounts and other special perks, enhancing engagement and brand loyalty.

Loyalty system

The platform features two tailored loyalty programs designed to meet the unique needs of its key customer groups: Veterinarians and Breeders. Each program rewards engagement and purchases, strengthening relationships and encouraging long-term brand loyalty.

Let's talk
Jakub Kozak
Jakub Kozak
Co-founder, Head of technology
Need a reliable tech partner? Let’s talk.
Smultron Web Development
12 Slawkowska Street
31-014 Krakow, Poland
TAX ID: PL6762482785