Bestlaminate is a U.S.-based company specializing in the sale of laminate, vinyl, and engineered flooring, along with installation accessories. In addition to offering high-quality products, the brand provides practical knowledge through its blog, helping customers at every stage of the flooring purchase and installation process. The blog is a key element of Bestlaminate’s content marketing strategy, reinforcing their position as a trusted industry expert.
We start by gaining a deep understanding of the client's needs and project goals to deliver personalized solutions.
We conduct a detailed technology audit, identifying the best tools and solutions tailored to the project's needs.
We create responsive and dynamic user interfaces, leveraging the latest front-end technologies.
We design and implement efficient and scalable databases, providing a robust foundation for your website.
We build websites based on the popular content management system WordPress, customizing them to meet the client's individual needs.
We integrate various systems and tools, ensuring smooth interaction between them and optimal performance of the entire website.
We ensure optimization for search engine rankings, security, and page loading speed.
We provide regular technical support and maintenance for the website, ensuring its continuous availability and performance.
We provide a 12-month warranty on the work performed, ensuring clients complete security and confidence in the functioning of the website after its launch.
The main goal of the project was to refresh the blog both visually and technologically, aligning its look and feel with the updated design of the main Bestlaminate.com product website.
The biggest challenge was modernizing the blog while preserving the existing content structure. With hundreds of well-optimized articles and a loyal readership, it was crucial to maintain the blog’s architecture, internal linking, and SEO value during the redesign process.
Smultron was responsible for the full scope of the project, including:
⏺ UX/UI design for the new blog layout
⏺ Graphic design aligned with the main website
⏺ Front-end development and CMS integration
⏺ Production deployment
⏺ Testing, optimization, and implementation of backups and security measures
The blog was built on WordPress, using the native Gutenberg editor and Advanced Custom Fields (ACF) for managing custom content. This setup ensured flexibility in content management while maintaining consistent styling and layout throughout the site.
The project was managed through Basecamp, which served as the main platform for task coordination and communication with the client. In addition, we stayed in touch via email and regular online meetings to ensure smooth collaboration and quick feedback loops.
Project documentation was created iteratively in close cooperation with the Bestlaminate team, allowing us to tailor the solution to their editorial and marketing needs.
The successful redesign of the Bestlaminate blog delivered a modern, cohesive user experience that aligns with the brand’s main website while preserving the SEO value of its extensive content library. By combining thoughtful UX/UI design, efficient development, and close collaboration with the client, Smultron ensured a smooth transition to a more flexible and future-proof platform.
