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Marta Dymek’s food blog

Jadłonomia
  • WordPress
  • HTML5
  • CSS3
  • JavaScript
  • Jquery
  • PHP & MySQL

Marta Dymek, one of the most popular nutrition bloggers in Poland, asked us to help with her blog, jadlonomia.com.

Marta has over 230,000 likes on Facebook, over 210,000 followers on Instagram, and her website regularly enjoys hundreds of thousands of visitors. She came to us to rebuild her blog and make it capable of handling this massive amount of online traffic.

All in all, we were asked to redesign her blog and improve its page speed in the event of numerous visitors, all while retaining its high search engine rankings.

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Client

Jadłonomia

Team

  • Coding - Smultron
  • Graphics - Obszar Roboczy

Project Time Frame

5 months

Scope of work

  • analysis
  • technology audit
  • optimisation
  • manual testing
  • launch
  • support

  • One of the main reasons Marta came to us was to refresh the blog’s graphic design.

    Emilia Obrzut, an independent graphic designer assisting on the project, prepared a design that achieved a highly functional and refreshing layout. Based on that design, we programmed a responsive and light front-end experience.

  • “This project was a big challenge for me. My blog had to meet my own standards, as well as the standards my visitors have come to expect from me. Throughout the entire process Smultron was patient and conscientious, ultimately leading to an amazing final result. :) I’m very satisfied with their work and would definitely recommend Smultron to anyone looking for help with their website or blog.”

  • Since the new blog would be replacing her previous website, we paid special attention to identifying all pre-existing backlinks and internal links.

    Then we redirected those links to the new site, ensuring Marta’s new blog did not fall in any organic search engine rankings.

  • Due to the blog’s popularity and large number of visitors in Poland, we professionally optimized its server to allow for a smooth user experience and quick loading time, no matter how many people visit the site at once.

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Jakub Kozak

Jakub Kozak

Co-founder, Head of technology

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