Marta Dymek’s food blog

Jadłonomia

Marta Dymek, one of the most popular nutrition bloggers in Poland, asked us to help with her blog, jadlonomia.com.

Marta has over 347,000 likes on Facebook, over 367,000 followers on Instagram, and her website regularly enjoys hundreds of thousands of visitors. She came to us to rebuild her blog and make it capable of handling this massive amount of online traffic.

All in all, we were asked to redesign her blog and improve its page speed in the event of numerous visitors, all while retaining its high search engine rankings.

WordPress / HTML5 / CSS3 / JavaScript / PHP & MySQL /Jquery

Visit site

The scope of our actions

Analysis

We start by gaining a deep understanding of the client's needs and project goals to deliver personalized solutions.

Technology audit

We conduct a detailed technology audit, identifying the best tools and solutions tailored to the project's needs.

Front-end web development

We create responsive and dynamic user interfaces, leveraging the latest front-end technologies.

Database

We design and implement efficient and scalable databases, providing a robust foundation for your website.

WordPress CMS

We build websites based on the popular content management system WordPress, customizing them to meet the client's individual needs.

Optimisation

We ensure optimization for search engine rankings, security, and page loading speed.

Manual testing

We conduct comprehensive manual testing, verifying the functionality of each feature on various devices available on the market, ensuring flawless operation and high product quality.

Launch

We deploy the website on the production server, ensuring a smooth process and minimizing potential disruptions.

WordPress maintenance

We provide regular technical support and maintenance for the website, ensuring its continuous availability and performance.

Warranty service

We provide a 12-month warranty on the work performed, ensuring clients complete security and confidence in the functioning of the website after its launch.

Main goals
and project challenges

The basis of the blog’s changes was the renewal of its graphic design and improving the User Experience (UX).

Thanks to the graphic design prepared by the graphic studio Working Area, we obtained a very functional layout design.

On its basis we programmed a lightweight front-end, fully responsive and adapted to mobile devices (mobile first).

The site has a blog section and a catalog of plant-based recipes searchable through functional filtering according to the type of ingredients, type of dishes and diets.

Responsive web design

Creating a modern interface tailored for mobile devices.

Easy access to information

Improving user experience and making information easier to find.

Optimization for increased views

Adapting the platform for high traffic (over 1 million views per month).

Optimization of the website for SEO

SEO optimization to achieve high rankings in Google search results.

Functionality

Refreshment

Since the new site was replacing an old, very popular blog, we had to take care of the existing links and redirect all the archived links correctly, so as not to lose them and maintain good SEO results.

The high popularity of the blog in Poland, and thus the high number of page views forced us to professionally optimize the performance of the server for the smooth operation of the site under heavy load.

It was also important to optimize the site for Google searches.

Content management system

The CMS of the site was made on the basis of WordPress.
It allows for comprehensive, independent editing of the site’s content and management of filters and parameters of recipes.

We managed to meet all the assumptions related to the site and it is currently at the top of Google results on the topic of vegetarian and vegan recipes.

Summary

We managed to meet all the assumptions related to the website and it is currently at the top of Google results for vegetarian and vegan recipes.

This project was a big challenge for me. My blog had to meet my own standards, as well as the standards my visitors have come to expect from me. Throughout the entire process Smultron was patient and conscientious, ultimately leading to an amazing final result. 🙂
I’m very satisfied with their work and would definitely recommend Smultron to anyone looking for help with their website or blog.