SuperMenu catering by Anna Lewandowska started during the pandemic, in spring 2020. Currently, we have been asked to take a fresh look at the already functioning website and improve it in terms of user experience (UX) and design (UI). We have analyzed three main subpages: Home page, list of diets and a subpage with a specific diet description (product subpage).
Together with the client, we participate in workshops to better understand their vision and ensure an ideal fit with their expectations.
We start by gaining a deep understanding of the client's needs and project goals to deliver personalized solutions.
We conduct a detailed technology audit, identifying the best tools and solutions tailored to the project's needs.
We focus on user interface design, ensuring intuitive and engaging user experiences.
We create aesthetically pleasing and functional user interface designs, incorporating the latest trends and best design practices.
We create responsive and dynamic user interfaces, leveraging the latest front-end technologies.
We design and implement efficient and scalable databases, providing a robust foundation for your website.
We build websites based on the popular content management system WordPress, customizing them to meet the client's individual needs.
We integrate various systems and tools, ensuring smooth interaction between them and optimal performance of the entire website.
We ensure optimization for search engine rankings, security, and page loading speed.
We conduct comprehensive manual testing, verifying the functionality of each feature on various devices available on the market, ensuring flawless operation and high product quality.
We deploy the website on the production server, ensuring a smooth process and minimizing potential disruptions.
We provide regular technical support and maintenance for the website, ensuring its continuous availability and performance.
We provide a 12-month warranty on the work performed, ensuring clients complete security and confidence in the functioning of the website after its launch.
We started by analyzing the existing website in terms of usability and visual aspects that could be improved. We analyzed the user’s paths, and the conclusions drawn during the analysis served as the basis for proposing changes.
One of the goals was to engage the user and facilitate the ordering process. In the version proposed by us, the user, immediately after entering the home page, has the opportunity to view selected diets, order them, as well as order a trial set, which was previously only possible from the menu.
Mobile devices generate more traffic than desktop, which is why we wanted to make browsing the website comfortable on smartphones. We made a responsive slider and took care of the appropriate hierarchy of content and transparency.
The home page is not overloaded, it contains absolutely necessary information. On the other hand, it encourages you to check both diets and detailed information about Anna Lewandowska’s philosophy.
CTA (call to action) tiles let you order a trial set, subscribe to the Newsletter and check the offer for companies.
Browsing the list, the user gets more specific information about diets. Keeping the tiled layout, we also improved the aesthetics of the list. We have standardized the distances of the elements, which so far have largely disturbed the perception of the whole.
The last page we worked on was the diet page. A large amount of continuous text required us to present it in the most accessible form possible.
The home page is not overloaded, it contains absolutely necessary information. On the other hand, it encourages you to check both diets and detailed information about Anna Lewandowska’s philosophy.
CTA (call to action) tiles let you order a trial set, subscribe to the Newsletter and check the offer for companies.
