Game provider website

ZEAL Instant Games

ZEAL Instant Games is a game studio focused on developing digital lottery-style games such as online scratch cards, instant win titles, and slots. The company is part of ZEAL Network SE, a publicly listed group on the German stock exchange with years of experience in the lottery and iGaming sectors.

The new website was designed to serve a dual purpose: showcase ZEAL’s game portfolio through playable demo versions available directly in-browser, and support the company’s sales and partnership activities in a B2B context. The relaunch was especially important due to an upcoming major industry conference, where ZEAL would present its offer at a dedicated booth.

The UX/UI design of the new website was prepared by Edisonda, and the technical implementation was carried out by our team at Smultron Web Development.

HTML5 / CSS3 / JavaScript / PHP & MySQL

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Scope of work

Database

We design and implement efficient and scalable databases, providing a robust foundation for your website.

Analysis

We start by gaining a deep understanding of the client's needs and project goals to deliver personalized solutions.

Front-end web development

We create responsive and dynamic user interfaces, leveraging the latest front-end technologies.

Integrations

We integrate various systems and tools, ensuring smooth interaction between them and optimal performance of the entire website.

Optimisation

We ensure optimization for search engine rankings, security, and page loading speed.

Manual testing

We conduct comprehensive manual testing, verifying the functionality of each feature on various devices available on the market, ensuring flawless operation and high product quality.

Launch

We deploy the website on the production server, ensuring a smooth process and minimizing potential disruptions.

Warranty service

We provide a 12-month warranty on the work performed, ensuring clients complete security and confidence in the functioning of the website after its launch.

Main goals and challenges

The client wanted a modern, fast website that would highlight its innovation and be attractive to business partners.

Create a modern, responsive website

Provide an engaging showcase of the games with playable demos

Clearly communicate ZEAL's value as a B2B game provider

Support the sales team and improve brand perception

Challenges, technologies, and cooperation

Key challenges

Integration with Web Games API – enabling demos to launch directly in a modal on the site, securely and smoothly, using a token-based API.

Dual tone design – balancing a visually rich presentation of games with a professional communication style suited for business clients.

Tight timeline – the site had to go live before the industry event, requiring efficient work and close collaboration.

Custom features

In-site game demos – users can browse and launch playable demo versions directly on the site in a modal window, without page reloads.

Advanced filtering – visitors can filter the portfolio by category, game mechanics, and RTP variants. ZEAL manages these filters through a custom CMS.

Cooperation

The project was delivered through close, agile collaboration with the ZEAL team:

Slack – a dedicated channel for daily communication and task tracking,

Weekly online stand-ups – to align progress and priorities,

Ad hoc calls – for technical topics, API testing, and reviews.

This setup ensured the timely delivery of a polished and functional product that fully met ZEAL’s goals.

Summary

The project for ZEAL Instant Games resulted in the creation of a modern and efficient website that effectively supports product presentation and B2B communication. By integrating demos, filtering, and a modern design, the site reflects the company’s innovative spirit and strengthens its presence in the competitive iGaming market. Thanks to close collaboration, the project was completed on time, ensuring a strong debut at a key industry event.