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Food catering website by Anna Lewandowska
SuperMenu
SuperMenu catering by Anna Lewandowska started during the pandemic, in spring 2020. Currently, we have been asked to take a fresh look at the already functioning website and improve it in terms of user experience (UX) and design (UI). We have analyzed three main subpages: Home page, list of diets and a subpage with a specific diet description (product subpage).
Client
Team
- Coding - Smultron
- Design - Smultron
Project Time Frame
6 months
Scope of work
- analysis
- UX design
- UI design
- front end
- manual testing
- launch
Challenge
We started by analyzing the existing website in terms of usability and visual aspects that could be improved. We analyzed the user’s paths, and the conclusions drawn during the analysis served as the basis for proposing changes.
UX design
One of the goals was to engage the user and facilitate the ordering process. In the version proposed by us, the user, immediately after entering the home page, has the opportunity to view selected diets, order them, as well as order a trial set, which was previously only possible from the menu.
UI design
Mobile devices generate more traffic than desktop, which is why we wanted to make browsing the website comfortable on smartphones. We made a responsive slider and took care of the appropriate hierarchy of content and transparency.
The home page is not overloaded, it contains absolutely necessary information. On the other hand, it encourages you to check both diets and detailed information about Anna Lewandowska’s philosophy.
CTA (call to action) tiles let you order a trial set, subscribe to the Newsletter and check the offer for companies.
List of diets
Browsing the list, the user gets more specific information about diets. Keeping the tiled layout, we also improved the aesthetics of the list. We have standardized the distances of the elements, which so far have largely disturbed the perception of the whole.
Diet subpage
The last page we worked on was the diet page. A large amount of continuous text required us to present it in the most accessible form possible.
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Jakub Kozak
Co-founder, Head of technology
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Smultron Software Lab
12 Slawkowska Street
31-014 Krakow, Poland
31-014 Krakow, Poland
+48 533 097 111
hello@smultron.pl
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